Tinder Australia
Are you looking for someone who can become your soul mate? Are you tired of being single or going to places in order to find 'the one' or to find a hookup? With the advancement of technology and the rise of online dating, finding the person you were meant to be with has never been easier. TinderAustralia.com.au offers the best dating services for people to meet singles in Australia since 2007, especially from Melbourne, Sydney, Brisbane, Gold Coast, Adelaide, Perth and more . We also bring together attractive, beautiful dating-minded singles from the USA, UK, Canada, Australia, Europe and other nations, including CEOs, pro athletes, doctors, lawyers, investors, beauty queens, fitness models, military, students, nurses, Hollywood celebrities and so on. Over the past 14 years, we have helped millions of members find successful matches.
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Tinder Australia tasked Goat to create a campaign centred around Tinder’s Swipe Night in order to drive sign-ups.
Using influencers and paid media, we ran a three-week campaign in Australia. Influencers created Instagram Stories utilising the Swipe Night Gifs and directing their audience to try out Swipe Night for themselves. Across the campaign, we used a wide range of influencers, ensuring diversity and coverage around key geographical areas.
For Tinder’s new Photo identification feature, we again used influencers and paid media to talk about the new update, whilst also using the Tinder filter. All content formats were used to ensure we directed traffic to the App store. Across the short campaign period, the campaign was extremely successful in driving sign-ups and hitting key performance indicators.
Wild Tinder Stories
The campaign achieved 8.7k
clicks
The campaign had
over 1.6m+ engagements/ story views
@hanncampbell
Tinder Murder Australia
Top Instagram influencer for over delivery and quality of content, with a 24.22% view through rate